Major Samuel Woodfill Chapter
Serving the tri-state area of Indiana, Kentucky and Ohio
Association of the United States Army
Recruiting Communications Goals
The overall goal is to generate a strong, positive, distinct image for the Army and motivate prospects and influencers to take action to aid recruiting. This will be achieved by increasing the understanding of what a Solder is, persuasively communicating the value of being a Soldier consistently through every Army recruiting activity, and motivating prospects to take action and meet with a recruiter, such that they become a Soldier and remain a Soldier.
Army's positioning for recruiting:
Key messages:Becoming a Soldier prepares you to succeed at whatever you select as your goal in life.
Being a Soldier strengthens you both now and in the future.
"I will be strengthened mentally, physically, and emotionally by the Army through superior training, through mastery of tools and technology, and through development of my capabilities."
The Army builds character - soldiers who are strong, self-assured, and confident, individuals who take pride in being Soldiers and in making a difference for themselves, their families, and their Nation.
Join the Army or Army Reserve and you won't just be doing something for your country, you'll be doing something for yourself.
From day one, you'll grow stronger - physically and mentally.
You'll develop more confidence. You'll do things you've only dreamed of.
You'll get unforgettable, hands-on experience that will last a lifetime.
- Soldier's Purpose: A Soldier serves in the U.S. Army and is committed to protecting the U.S. Constitution and all that it stands for.
- Soldier Definition: A Soldier is strong (mentally, physically and emotionally), adaptive, confident, and values driven.
- Value Statement: Becoming a Soldier prepares you to succeed at whatever you select as your goals.
- Positioning Statement: Being a Soldier strengthens you today and for the future because the Army develops your potential through relevant and challenging training, shared values and personal experience. Soldiers consistently take pride in making a difference for themselves, their families and the Nation.
- Support: Enlisted - Army skills; leadership and teamwork training; educational opportunities; provide emotional assurance; pride in making a difference. Officer - Leadership and management development of each cadet/officer; provide emotional assurance; pride in making a difference.
Active Army Incentives
Minimum $5,000 bonus for all qualified recruits
All qualified recruits who enlist for three or more years in the active Army in any military occupational specialty are eligible for an enlistment bonus of at least $5,000. This bonus may be combined with all existing enlistment bonuses. This bonus was implemented in May 2005.
Maximum Active Army enlistment bonuses
The maximum combination of cash bonuses for an enlistment of four or more years is $20,000.
The maximum for a three-year enlistment is $10,000 for most of the Army's more than 150 entry-level jobs.
The maximum for a three-year enlistment in some high-priority jobs is $20,000 (as of April 2005). (The previous maximum was $17,000.)
The maximum bonus for a two-year enlistment is $6,000.
4-year Maximum Date of Increase
$20,000 November 1999
$12,000 March 1997
$8,000 October 1995
High Priority MOSs
3-year Maximum Date of Increase
$20,000 April 2005
$17,000 February 2005
$15,000 August 2004
Before August 2004, the maximum was $6,000.
Most all other MOSs
National Call to Service 15-month plus training option
Individuals who enlist for the 15-month plus training option will be eligible to select one of the following enlistment incentives:
* monthly payment based on current 2-year Montgomery GI Bill rates and subject to change
Maximum amount for Active Army seasonal bonuses
- a cash enlistment bonus of $5,000 payable upon completion of the initial active duty obligation;
- Student Loan Repayment of up to $18,000;
- a monthly education allowance for up to 12 months ($816 per month*); or
- a monthly education allowance for up to 36 months ($408 per month*).
Bonuses range up to $14,000 depending on the priority of the MOS.
The current range is $1,000, $3,000, $6,000, and $14,000.
(The previous maximum was $10,000.)
These bonuses are for applicants with and without prior service who enlist for three or more years.
Qualifying jobs for a $14,000 bonus
The following jobs qualify for the $14,000 seasonal bonus.
Qualifying MOSs are as of 19 April 05. MOSs subject to change based on Army requirements.
Fire Support Specialist (13F)
Explosive Ordnance Disposal Specialist (89D)
Petroleum Supply Specialist (92F)
Special Forces Candidate (18X)
Cannon Crewmember (13B)
Field Artillery Tactical Data Systems Specialist (13D)
Multiple Launch Rocket System Crewmember (13M)
Crypto Linguist-Analyst (98X)
Food Service Operations (92G)
Motor Transport Operator (88M)
Field Artillery Firefinder Radar Operator (13R)
Cavalry Scout (19D)
Satellite Communications Systems Operator-Maintainer (25S)
Air Defense Command, Control, Communications, Computers and Intelligence Tactical Operations Center Operator/Maintainer (14J)
The above MOSs also qualify for the $20,000 maximum combined bonus for a three- or four-year enlistment.*
* Excludes 89D, 98X which have a four-year minimum term of service,
and 18X, 25S which have a five-year minimum term of service.
Qualified recruits now will get at least a $6,000 seasonal bonus for a three-year enlistment in most of the Army's 150's entry level jobs, if the recruit agrees to report for training prior to Sept. 30.
Seasonal Bonus amount Date of increase
$14,000 April 2005
$10,000 February 2005
$9,000 August 2004
Before August 2004, the seasonal bonus was $7,000.