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Army Magazine >> How to Advertise Email this... Email    Print this Print


How to Advertise

POINTS OF CONTACT

Advertising Department
230 Park Avenue
Suite 646
New York, NY 10169
T: 212-697-2844
F: 212-682-1421
E-mail: ADVDPT@aol.com

James E. Burke, Advertising Manager
Irene Lamar, Assistant Advertising Manager


ARMY Advertising Production
2425 Wilson Boulevard
Arlington, VA 22201
T: 703-907-2611 or 800-336-4570, ext. 145
F: 703-841-7570
E-mail: kherrell@ausa.org

Karen L. Herrell, Manager

ARMY Editorial Offices
2425 Wilson Boulevard
Arlington, VA 22201
T: 703-907-2604 or 800-336-4570, ext. 204
F: 703-841-3505
E-mail: armymag@ausa.org

Mary Blake French, Editor-in-Chief

COMMISSION AND TERMS
Agency Commission: 15% of gross billing allowed to recognize agencies provided account is paid within 30 days from invoice date.

ISSUANCE AND CLOSING DATES
Regular issues published monthly; issued first of each month. Closing date first of month preceding issue date.

The October issue of ARMY Magazine is the Green Book.

Closing date for advertising: August 13, 2008.

GENERAL
Publisher reserves the right to decline or discontinue any advertising that he feels is not in keeping with the publication's standards.

All advertising orders are accepted subject to terms and provisions of current rate card. Orders are accepted subject to change in rates upon notice from publisher.

Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

PRINTING SPECIFICATIONS

TRIMMED SIZE OF BOOK 8-1/8" x 10-7/8"
Space Units 
Full page 7" x 10"
Full page, bleed 8-1/4" x 11-1/8"
2/3 page 4-5/8" x 9-5/8"
1/2 page, horizontal 7" x 4-3/4"
1/2 page, horizontal bleed 8-1/4" x 5-1/2"
1/2 page, island 4-5/8" x 7"
1/2 page, island bleed 5-3/8" x 7-3/4"
1/3 page, vertical 2-1/4" x 9-5/8"
1/3 page, square 4-5/8" x 4-3/4"
1/4 page, horizontal 7" x 2-3/8"
1/6 page, vertical 2-1/4" x 4-5/16"
1/6 page, horizontal 4-5/8" x 2-1/4"
Gutter bleed spread 15" x 10"
Bleed spread 16-5/8" x 11-1/8"

Bleed pages should be designed for both left-hand and right-hand pages.


    Column width - 2-1/4"
    Two-column width - 4-5/8"
    Depth of column - 9-5/8"

Three columns per page; 135 agate lines per column.

    Printed offset
    Half-tone screen: 133

Saddle stitch binding, EXCEPT GREEN BOOK ISSUE which is perfect bound; 1/8" head trim; Live matter should be kept at least 3/8" from all edges; Spreads in GREEN BOOK must allow minimum 3/8" between words or letters crossing gutter.

STOCK
Cover - 80 lb. coated offset
Inside - 36 lb. offset

INK
Standard AAA colors and matched colors available.

Standard four-color process inks. For rates on metallic, sheen and special inks, apply to Advertising Manager.

Production charges billed net cost - no discount available.

REPRODUCTION MATERIAL REQUIRED
Digital Files: MAC FORMAT ONLY.

    Recommended formats:
    • PDF/x-1a
    • TIFF/IT-P1 (CT at res 12 - LW at res 80)
    • DCS
    • CT/LW/FLYT
    A SWOP acceptable to-size digital hard copy color proof (such as Kodak Approval) made from the final file must be provided with the supplied files. Without a hard copy proof provided with printing material, ARMY Magazine can not guarantee color reproduction or content of ad.

All digital ads must use Postscript Type 1 fonts, and these must be included in the file -- no TrueType, Multiple Master or Menu Style fonts.

Compatible Media: CD
 
We will charge for production services for files that do not meet our specifications.
 
 
CIRCULATION INFORMATION
Mailed periodicals rate.

Character of circulation: officers, noncommissioned officers, and other enlisted personnel of all branches of the active Army, the Army National Guard and the Army Reserve; Army retirees of all ranks; industrialists and other business persons, particularly those marketing to the Army; and civilians with a strong interest in national defense.

Locality of circulation: the United States and its territories; the Armed Forces overseas.

All subscriptions current and paid. Detailed breakdown on request.

MISCELLANEOUS
Established 1950 (Antiaircraft Journal, 1892; Infantry Journal, 1904; Field Artillery Journal, 1910. Formerly known as Combat Forces Journal).

 

SEND ALL ORDERS, COPY AND MATERIALS TO:

ARMY Advertising Department
ATTN: Karen L. Herrell
Advertising Production Manager
2425 Wilson Blvd.
Arlington, VA 22201

T: 703-907-2611 or 800-336-4570, ext. 145
F: 703-841-7570
E-mail: kherrell@ausa.org

FTP site available: Contact Advertising Department for details


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