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Family Programs >> Family Programs News >> AAFES News >> AAFES Honors Retirees with ‘Still Serving’ Weekend Email this... Email    Print this Print


AAFES Honors Retirees with ‘Still Serving’ Weekend
08/17/2005

DALLAS – The Army & Air Force Exchange Service is formally honoring military retirees during its annual “Still Serving” weekend, Sept. 16-18, at PXs and BXs throughout CONUS and in select stores in Europe and in the Pacific. AAFES “Still Serving” consists of a direct mail campaign to approximately 1.4 million military retirees, including information about their Exchange benefits, a variety of coupons and discounts and a sweepstakes entry card.

Throughout the “Still Serving” weekend, AAFES stores are creating excitement through special events such as drawings, free refreshments, free product samples, vendor demonstrations and door prizes.

Representing nearly half of AAFES’ military households, the Exchange strives to maintain a strong relationship with retirees throughout the entire year.

“Military retirees make up 42 percent of sponsors eligible to shop AAFES facilities,” said Mike Westphal, senior vice president, Marketing. “While we pause to formally recognize them in September of each year, AAFES and its associates understand that retirees deserve our gratitude 365 days a year.”

Every time retirees choose to shop at the Exchange, they provide needed support for Morale, Welfare and Recreation programs, facilities and non-appropriated fund construction projects such as bowling and youth centers, golf courses and outdoor recreation.

“Retiree support plays a big part in AAFES’ annual dividend. Without their support it would not have been possible for AAFES to return more than $242 million to Armed Forces MWR programs last year,” said Westphal.

Retirees can learn about activities planned for their Exchange by calling their local store manager. Contact information can be found online at aafes.com, by clicking on the “store locator” link.

“AAFES’ ‘Still Serving’ weekend will be full of great information and events,” said Westphal. “I hope military retirees will make a point to stop by their local Exchange for a not-to-be-missed weekend.”

The Army & Air Force Exchange Service (AAFES) is a joint command of the U.S. Army and U.S. Air Force, and is directed by a Board of Directors who is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. AAFES has the dual mission of providing authorized patrons with articles of merchandise and services and of generating non-appropriated fund earnings as a supplemental source of funding for military Morale, Welfare and Recreation (MWR) programs. To find out more about AAFES' history and mission, please visit
http://www.aafes.com/pa/default.asp


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