Television, radio or direct mail? No matter how military Families access information, news of Military OneSource is coming to a screen, store or mailbox near them as the Army & Air Force Exchange Service (AAFES) leverages a variety of communication avenues in support of the military’s free information and referral service.
“Whether in Guam or Georgia, the exchange is a part of troops’, and their Families’, daily lives,” said AAFES’ Chief Marketing Officer Richard Sheff. “As a result, exchanges have multiple outlets in place to keep shoppers apprised of the latest news and information of not only exchange programs, but also important initiatives like Military OneSource.”
Beyond commercials on the BX’s and PX’s in-store television and radio networks and advertising of Military OneSource programs through E-Newsletters, catalogs and the Exchange Online Store at www.aafes.com, AAFES is also providing content regarding the exchange benefit to www.militaryonesource.com.
“The partnership between AAFES and Military OneSource is one that will ultimately pay dividends for the military Families both organizations exist to serve,” said Sheff. “AAFES is eager to produce video and audio content that will be posted to Military OneSource’s site to help better educate military shoppers on the advantages of making the BX, PX or Exchange Online Store their first retail choice. Furthermore, we’re excited about the opportunity to spread the word about Military OneSource through multiple communication avenues.”
About The Army & Air Force Exchange Service: The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. AAFES has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Morale, Welfare and Recreation (MWR) programs. To find out more about AAFES' history and mission or to view recent press releases please visit http://www.aafes.com/pa/default.asp.